Most marketing platforms show you what got clicked. None of them show you what closed.
You're running marketing for a B2B team. You manage four ad accounts. You publish across LinkedIn, X, your blog, and your newsletter. You ran a webinar last week. Your founders ask “what's working?” every Monday, and the honest answer is, you don't actually know which marketing closed which deal. Because the campaign and the close have never lived in the same place.
$5–10K
per market research engagement you can't afford to repeat
80%
of B2B leads turn out to be duds
$40K+
a year on tools that overlap, sit unused, or never integrate